How It Works
Whether you're buying, selling, or just getting started — here's how Heartland Machinery Auctions works, from our equipment yard just south of Omaha, Nebraska to online bidding open to buyers anywhere.
Step 1
One account gives you access to every Heartland auction — past, present, and future. Takes about 2 minutes.
You'll find the button in the top right corner of any page, or on any auction catalog page.
Name, email, phone, and billing address. We use this to verify your identity and send you auction updates.
Once your account is created, you can browse catalogs, save favorites, and register to bid on any auction.
For Buyers
Bid live online or in person. Our auctions are fast, fair, and transparent.
Review lots with photos, descriptions, and condition details before auction day.
Click "Register to Bid" on any auction. Accept the terms and verify your card.
On auction day, enter the live bidding room. Bid in real-time against other buyers online and on-site.
If you win, you'll get confirmation immediately. Pay and pick up per the auction terms.
For Sellers
From one machine to an entire fleet — we handle everything and get you paid.
Fill out our sell form or call Jamison directly. Share your equipment details and we'll provide a free market estimate and outline your best options.
We photograph your equipment, write the listings, and market them to our national and international buyer network. You know the timeline and fees upfront.
We run the auction, finalize paperwork with the buyers, and get you paid — typically within 10 banking days once buyer funds are collected.
FAQ
No. Creating an account is completely free. You only pay if you win an item at auction.
We verify your card to confirm your identity as a serious bidder. Your card is not charged — a temporary $0-$1 hold may appear and will be released automatically. Card processing is handled securely by Square.
Yes. All of our auctions have live online bidding. You can bid from your phone, tablet, or computer in real-time alongside on-site bidders.
You'll receive immediate confirmation with payment and pickup details. Payment is typically due within the timeframe specified in the auction terms, and equipment must be picked up by the stated deadline.
Fill out our sell form or call Jamison directly at (531) 215-2900. We'll provide a free market estimate and walk you through every step.
We handle all buyer payments and settlement on your behalf, and pay your net proceeds — typically within 10 banking days after buyer funds are collected and any liens are released.
Yes. We photograph every lot, write detailed descriptions, and promote your equipment through our national and international buyer network. You don't have to do anything.
Create your free account or browse our upcoming auctions.