Where Our Reach Extends Far Beyond The Heartland®

New & Used Heavy Equipment

Buy Now or Make an Offer — free to list, backed by industry experts with decades of experience — and get your equipment in front of our large base of active buyers.

Search
On the marketplace
No commissions No listing fees No buyer’s fees
Sellers & Dealers

Sell one machine — or your whole fleet.

Whether you’re a private owner with one unit or a dealer with a full lot, list with no listing fees and no print requirements — and have us handle the calls for you, or take them yourself.

The Heartland difference

No listing fees
List one machine or your whole inventory free. No subscriptions, no contracts.
No print requirement
Feature your equipment without ever buying a print ad to unlock the tools.
List everything
Every unit — not a capped handful of “featured” spots.
A fair playing field
Your listing won’t get buried under bulk auction inventory.

You choose who handles the calls

Selling one machine or a hundred — you decide how hands-on you want to be.

Hands-off
We handle it for you

Let Heartland Machinery Auctions field the calls and screen the buyers, then connect you with serious buyers to finalize the sale and payment directly — your phone stays quiet.

  • We answer and screen every buyer
  • We connect you with serious buyers
  • You finalize the sale and payment directly
Hands-on
You handle it yourself

Put your own name, phone, and email right on the listing and take the calls directly. You handle the sale and payment yourself — you stay in full control.

  • Your name, phone & email on the listing
  • Buyers call and email you directly
  • You handle the sale and payment
Running a dealership?

Got a full lot to move? We’ll get your whole inventory online and give you the tools to run it.

Upload your inventory your way

One machine or a thousand — we make it painless to get listed.

1
Custom API
A direct feed from your inventory system so listings sync automatically.
2
Bulk CSV
Export to a spreadsheet and upload once — we map the fields for you.
3
Bulk photos
Drop a folder named by stock number; photos auto-attach to each unit.

A complete dealer platform

Not just a listing — the tools to run and grow your sales.

Your own website
A branded site on your own domain, powered straight from your inventory — a paid add-on, no long-term contract.
Inventory management
Full tools to add, edit, photograph, and publish your equipment in one place.
Real-time analytics
Track views, leads, and offers as they happen — not in a once-a-month report.
Real-time updates
Edits go live instantly. No waiting 24 hours for your listings to refresh.
Track your ad spend
See where your traffic, leads, and sales come from — so you know which advertising dollars actually pay off and make better decisions.
Ready to get started?
List your inventory and start reaching buyers.
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Tired of the old playbook?

Paying for a print ad just to unlock the tools. Only a few “featured” spots, capped by ad size. Bulk auction listings stacked on top of what you paid to promote. We don’t do that.

Talk to us about listing →